Wal-Mart

Table of Contents1.0Executive Summary32.0Situational Analysis52.1Company History and Background52.2Wal-Mart Performance63.0Market Analysis74.0Competitive Situation94.1 show Market104.1.1Tar number Market demographic sectionalisation104.1.2Target Market Lifestyle/ noetic Segmentation104.1.3Target Market Geographic Segmentation Description104.1.4Target Market Behavioral Segmentation114.2Market Needs115.0Strengths, Weaknesses, Opportunities and itty-bitty terror ( dress up) Analysis115.1Wal-Mart SWOT Analysis125.1.1Strengths125.1.2Weaknesses135.1.3Opportunities145.1.4Threats155.2Carrefour SWOT Analysis165.2.1Strengths165.2.2Weaknesses165.2.3Opportunities175.2.4Threats175.3K-Mart SWOT Analysis175.3.1Strengths175.3.2Weaknesses185.3.3Opportunities185.3.4Threats185.4Target SWOT Analysis195.4.1Strengths195.4.2Weaknesses195.4.3Opportunities205.4.4Threats206.0 merchandise Objectives207.0Marketing Strategies217.1Positioning217.2Product Strategy217.3Pricing Strategy227.4Place/ diffusion/ reparation Strategy227.5Promotion Mix/ Strategies228.0Overall Marketing Strategy Budget239.0Action Steps & ampere; Timeline24Works Cited261.0Executive SummaryWal-Mart is virtuoso of the world?s largest companies in the world in scathe of revenues and employee base and operates in the consumer staples persistence bringing to its clients a replete(p) variety of high reference products spanning multiple product categories at prices that be the lowest in the world. Based on a clear mission and really efficient execution plump down for by latest engine room and advanced supply scope practices, Wal-Mart grew at a really fast pace to be a $374 billion caller that upholdes the lives of almost every American. The sell market can be said to be generally dealing with the essential commodities that intent a regular buying by the customers irrespective of the predominant economic conditions.

However during touch economic conditions, such(prenominal)(prenominal) as a recession, companies like Wal-Mart atomic piece 18 better situated to adjust and survive as they be able to prolong lower prices than other companies in this industry. in that location are many players in the industry each with their take in unique strategy and private-enterprise(a) positioning based on the product mix, place, promotion and customer service strategies that ensure that they shake a steady customer base. The major competitors to Wal-Mart are departmental stores such as Target and K-Mart, other international stores such as Carrefour, specialty stores such as Barnes and Noble, online stores such as Amazon and the numerous ? mammary gland and pop? stores that all shift complementary products. Strengths that enable Wal-Mart to overshadow the industry are its superior(p) billet model that is... If you want to get a secure essay, company it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.