In many ways the ideal East Coast hardcore rapper, 50 Cent endured substantial obstacles through issue his young all the same remarkably dramatic life before becoming in early 2003 the most-discussed figure in rap, if not pop unison in general. Following an un victorful late-90s run at mainstream success (foiled by an attempt on his life in 2000) and a successful run on the New York mixtape circuit (driven by his early-2000s bout with Ja Rule), Eminem signed 50 to a seven-figure contract in 2002 and helmed his quick rise toward crossover success in 2003. The ware of a broken home in the rough Jamaica neck of the woods of Queens and, in turn, the storied hoods hustling streets themselves, 50 lived everything most rappers drop a line rhymes about but not all actually carry out: drugs, crimes, imprisonments, stabbings, and most infamously of all, shootings -- all of this before he even released his incoming album. Of course, such experiences became 50s rhetorical stock-in-trade. He reveled in his oft-told past, he called out wannabe gangstas, and he made headlines. He even looked equal the ideal East Coast hardcore rapper: big-framed with oft-showcased biceps, abs, and tattoos as well as his trademark bulletproof vest, pistol, and iced crucifix. But all-importantly, 50 may have fit the mold of a prototypic hardcore rapper, but man, he sure could craft a catchy hook!
As a result, his music cut through over to numerous key markets, appealing to both those who wish his roughneck posturing and rags-to-riches story as well as those who liked his knack for churning out naughty singsong club tracks. And too, 50 didnt for lay about his posse. He helped his G-Unit combination grow into a successful franchise, spawning platinum-selling solo albums for his group members, mercenary licensing deals for the brand name, and sell-out arena tours to promote the franchise internationally.
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