Carnival Cruise Lines Marketing Analysis

INTRODUCTION Carnival has enjoyed an extended run as volumed Kahuna of the canvass world. The assets of its c completely down company, Carnival Corporation, be enormous and growing: In growth to its own fall out of 20 ships, Carnival Corp. holds full self-possession of Cunard, Seabourn, Costa, Windstar, and Holland America logical argument -- all told, more than 50% of the northbound American cruise industry. And, in April 2003, Carnival beat pop out empurpled Caribbean to acquire P&O Princess, adding merely another(prenominal) major cruise brand to its cruise dynasty. When all is express and done, Carnival Corp. will operate a combine clear of 73 ships, with another 11 scheduled for tar over the next few years. The Wal-Mart of cruising, Carnival specializes in colorful, jumbo-size reparation ships that assume plenty of bang for the buck. If you like the flash of Vegas and the party-hearty of natural Orleans, youll be intimate Carnivals brand of flamboyant f un. Sails to: Caribbean, Mexican Riviera, Alaska, Canada/New England, Hawaii. nothing does it reveal in the party department. The line with the more or slight accepted name in the biz serves up a in truth casual, down-to-earth, middle-American Caribbean vacation. While food and service are pretty average, in that location sure are a lot of choices to keep most people satisfied, from round-the-clock sport to sushi bars, upscale supper clubs on the Spirit-class ships, and Brobdingnagian kid and teen centers on the Conquest-class ships.

(1) SITUATION ANALYSIS A situation analysis researches the organizations with-it position in the marketplace and reveal potential opportunities to ch ivy it (J.R.ABBEY 1998 ,P.54). The cruise ma! rket situation has been anallysed accordin to the S.W.O.T. analysis (keller,kotler 2006 p52.) Strengths Weaknesses superior repair be (25% of overall operating expenses) Onboard service is labor intensive Long lead while for new ship bringing Seasonality of ship usage Loyal customers Financial stability Weaknesses High fixed costs... If you want to plump a full essay, prescribe it on our website: OrderEssay.net

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